ANALYSIS OF THE CANVAS MODEL BUSINESS FOR FISH FARMING IN SANGRIANG FARM, TUATUNU SUB-DISTRICT, GERUNGGANG SUB-DISTRICT, PANGKALPINANG CITY

The fish farming business in Pangkalpinang City is growing along with the increasing demand for aquaculture products. Sangriang Farm a engaged hatchery and rearing of Gurame ( Osphronemus goramy ), Catfish pangasius sp .), Goldfish Cyprinus carpio Tilapia Oreochromis niloticus Clarias .). This study aims to analyze existing models recommend new through Business Model Canvas (BMC). research method used this survey case technique. Analysis conditions reinforced by SWOT analysis resulted BMC improvements Channels elements (use social media, product labels, packaging), Key Resources (additional human resources, capital, intensification cultivation technology), Customer Segments (target consumers semi-finished processed products restaurant suppliers), Revenue Streams (bookkeeping management diversification). Implementing recommendations expected increase capacity Farm.